![Photo © bild [ART]isten](https://www.topcamping.at/fileadmin/_processed_/8/f/csm_2025.05.09.Berau-21_1d02b8250e.jpg "Photo © bild [ART]isten")
4 min
Brand relaunch Top Camping Austria
For countless people, camping is much more than just a…
Brand relaunch Top Camping Austria
For countless people, camping is much more than just a form of holiday; it is a genuine way of life that stands for freedom, independence, pure relaxation and a touch of adventure. It is precisely this diversity, this warmth and this unmistakable atmosphere that have always been at the heart of Top Camping Austria. Now there is news about the Austrian camping association: on 19 January, the brand relaunch of Top Camping Austria will be presented, accompanied by a fresh new look and a new self-image.
![Photo © bild [ART]isten](https://www.topcamping.at/fileadmin/_processed_/8/f/csm_2025.05.09.Berau-21_818128d55d.jpg "Photo © bild [ART]isten")
Since its foundation 30 years ago, Top Camping Austria has developed from a simple advertising association into one of the most visible and credible quality brands in Austrian camping tourism. The brand brings together twelve exclusive campsites from all parts of the country: from Burgenland to Tyrol to Salzburg.
The completely revamped website now inspires camping enthusiasts with much more than ‘just’ a fresh design or a modernised website, because the brand relaunch of Top Camping Austria is an expression of a profound promise of quality that the twelve affiliated campsites have developed together. For the association, camping holidays are a complete package where every little detail counts. The vision: to offer guests unforgettable holiday moments with that certain ‘WOW effect’. Each of the twelve sites is absolutely unique, yet they are united by a common aspiration: a top level of quality that guests can feel every minute of their stay. To make this promise of quality tangible, the member companies have defined a total of ten common quality characteristics against which all sites are measured.
![Photo © bild [ART]isten](https://www.topcamping.at/fileadmin/_processed_/7/1/csm_U1150272_32687fafdb.jpg "Photo © bild [ART]isten")
- Maximum comfort
- Family orientation
- Maximum cleanliness and hygiene
- A sophisticated culinary and dining culture
- First-class services
- And a special understanding of hospitality that goes far beyond the classic standards.
But these values are not just empty words at TCA. They are also strictly checked in regular, externally monitored audits, thus guaranteeing reliable continuity on the one hand and continuous development on the other.
In addition, the diversity of the regions is deliberately placed at the centre of attention. Whether lakeshores, rolling hills or spectacular panoramic views in the mountains, a holiday at Top Camping Austria is always an immersion in local culture and cuisine. Holidaymakers can therefore look forward to particularly authentic experiences and the full regional diversity. This is thanks in no small part to the personally committed hosts, who give every stay a face and a feeling of home.
![Photo © bild [ART]isten](https://www.topcamping.at/fileadmin/_processed_/3/a/csm_U1050353_e86cf50c13.jpg "Photo © bild [ART]isten")
Bernd Mayländer, patron of the brand relaunch
The brand relaunch at Top Camping Austria is supported by a prominent patron who is likely to be familiar not only to motorsport fans: Bernd Mayländer, a former racing driver and, since 2000, regular driver of the safety car in Formula 1.
His presence stands for precision, reliability and trust, and these are precisely the values that are also reflected in the Top Camping Austria brand promise.
Mayländer emphasises the positive challenge within the association: the sites compete with each other, inspire each other and thus continuously raise the overall level of quality.
For guests, this means
Those who choose a Top Camping Austria site can rely on a holiday experience that goes far beyond the usual and expected standard services.
"At Top Camping Austria, the focus on giving guests a genuine WOW experience is what makes the difference, beyond the standard services that quality-conscious campers expect as a matter of course. Within the group, the focus is on mutual positive challenge and the incentive to achieve even greater excellence for guests."
Quote from Bernd Mayländer
As part of the relaunch, the popular ‘TOP CARD’ was also reissued. The loyalty programm rewards long-standing and returning guests with special moments and surprises.
The principle remains delightfully simple and very charming. True to the motto: camp, collect and enjoy. A thank you ‘in Austrian style’, so to speak, aimed at the many regular guests, but also at new guests who are warmly welcomed by the camping community and keep coming back.
Top Camping Austria is entering a new era with a clear promise of quality: twelve sites, united by shared values, personal commitment and a consistently delivered WOW experience. The brand relaunch strengthens the focus and enhances the service and authenticity.
In Bernd Mayländer, the association has also gained a patron who identifies perfectly with its values and effectively supports its brand image. Guests benefit from significant advantages such as the self-developed quality audit, the convenient Easy Arrival Service and the revised "TOP CARD".
In other words, the brand relaunch of Top Camping Austria stands for a new, diverse and warm camping experience at a reliably high level.
![Photo © bild [ART]isten](https://www.topcamping.at/fileadmin/_processed_/2/8/csm_DJI_0944-HDR_7ed91d3c52.jpg "Photo © bild [ART]isten")
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